Hatsune Miku 

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Brand owner: Crypton Future Media Inc

Prosecution Type: Trademark, Copyright

Representing Firm: AMS (AM Sullivan Law, LLC) – Chicago – Illinois – USA

History of incidents:

Prosecution time	Case number	Law firm	Brand	Brand side
2021/3/12	21-cv-1396	AM Sullivan Law, LLC	Hatsune Miku	Crypton Future Media Inc
2020/9/21	20-cv-5589	AM Sullivan Law, LLC	Hatsune Miku	Crypton Future Media Inc

Brand introduction:

Hatsune Miku is a virtual pop star and cultural phenomenon known for her unique blend of music, art, and technology. She was developed by Crypton Future Media, a Japanese company specializing in vocal synthesizer software, specifically the Vocaloid software series. Introduced in August 2007, Miku quickly gained widespread recognition and a dedicated fanbase.

What sets Hatsune Miku apart is that she is not a real person, but a computer-generated character brought to life through Vocaloid software. Her voice is synthesized from vocal samples recorded by a voice actress, and users can create songs by inputting lyrics and melodies into the software. Miku’s iconic voice and image have been used to produce a vast array of songs in various genres, from pop and rock to electronic and metal.

Miku’s appearance is characterized by her teal hair, futuristic outfit, and her signature twin-tailed hairstyle. Her design is intentionally versatile, allowing fans to create their own interpretations and artworks featuring her.

One of the most remarkable aspects of Hatsune Miku is her live performances, where she is projected as a holographic 3D image onto a stage, interacting with real musicians and captivating audiences around the world. These concerts, known as “Miku Hatsune Live Party” or “Miku Expo,” have taken place in numerous countries, showcasing the global reach and appeal of virtual performers.

Trademark and copyright:

Crypton Future Media Inc has registered a series of trademarks related to Hatsune Miku, covering a wide range of categories: