Barbie

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Brand Owner: Mattel, Inc.

Prosecution Type: Trademark

Representing law firm: GBC – IL

History of incidents:

Prosecution time	Case number	Law firm	Brand	Brand side
08/10/2024	24-cv-09708	GBC	Barbie	Mattel, Inc.
13/09/2024	24-cv-08434	GBC	Barbie	Mattel, Inc.
09/08/2024	24-cv-07048	GBC	Barbie	Mattel, Inc.
07/08/2024	24-cv-06927	GBC	Barbie	Mattel, Inc.
07/08/2024	24-cv-06944	GBC	Barbie	Mattel, Inc.
07/08/2024	24-cv-06925	GBC	Barbie	Mattel, Inc.
07/08/2024	24-cv-06931	GBC	Barbie	Mattel, Inc.
07/08/2024	24-cv-06923	GBC	Barbie	Mattel, Inc.
8/5/2024	24-cv-03746	GBC	Barbie	Mattel, Inc.
6/5/2024	24-cv-03655	GBC	Barbie	Mattel, Inc.
6/5/2024	24-cv-03647	GBC	Barbie	Mattel, Inc.

Brand introduction:

Mattel, through its family of companies, is a leading designer, developer, marketer, manufacturer and distributor of well-known children’s toys and games under its iconic brands, including, but not limited to: Barbie, UNO, Thomas & Friends, Hot Wheels, American Girl, and Fisher-Price.

Trademark:

The BARBIE trademark was first used in 1959, and products have continuously been sold under the BARBIE trademark and other trademarks (collectively, the “BARBIE Trademarks”). As a result of this long-standing use by Mattel, strong common law trademark rights and goodwill have amassed in the BARBIE Trademarks. The BARBIE Trademarks are registered with the United States Patent and Trademark Office, a non-exclusive list of which is included below.