DREAMWORKS FRANCHISES

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Brand side: DreamWorks Animation LLC

Prosecution Type: Trademark

Law Firm: HSP (Hughes Socol Piers Resnick & Dym, Ltd.) – Chicago – Illinois – USA

Brand Introduction: 

Plaintiff DreamWorks Animation LLC is an American animation studio recognized worldwide as a leader in quality family entertainment

Plaintiff has produced several of the highest-grossing animated films of all time and Plaintiff’s famous film franchises include DreamWorks Shrek, DreamWorks Trolls, and DreamWorks How to Train Your Dragon (collectively, the “DreamWorks Franchises”).

Products sold under the DreamWorks brand and associated with the DreamWorks Franchises include apparel, accessories, toys, collectibles, and souvenirs (collectively, the “DreamWorks Products”). DreamWorks Products are distributed and sold to consumers throughout the United States, including in Illinois, through authorized retailers and online marketplaces, such as Target and Amazon.
The DreamWorks Shrek animated film franchise includes Shrek (2001), Shrek 2 (2004), Shrek the Third (2007), and Shrek Forever After, with Shrek 5 currently in production for a 2026 release. The series focuses on Shrek, an ogre, who goes on a quest to rescue the Princess Fiona and also befriends a talking donkey named Donkey on the way. In 2020, the United States Library of Congress selected Shrek (2001) for preservation in the National Film Registry, becoming the first animated film of the 21st century to be preserved. Some of the characters and character names made famous by the DreamWorks Shrek franchise include:

Copyrighted works associated with the DreamWorks Shrek franchise are registered with the United States Copyright Office. The registrations include but are not limited to: “Shrek” (Reg. No. PA0001036170), “Shrek 2” (Reg. No. PA0001226503), “Shrek the third.” (Reg. No. PA0001375529), and “SHREK FOREVER AFTER” (Reg. No. PA0001685317). Plaintiff has also registered the following trademarks with the United States Patent and Trademark Office:

Registration Number	Trademark
2,594,275 2,617,695 2,553,888
2,636,584	SHREK
3,454,311	DRONKEY

The DreamWorks Trolls animated film franchise includes Trolls (2016), Trolls World Tour (2020), and Trolls Band Together (2023). Each of the films is set in the world of the trolls and follows main characters Poppy and Branch as they set out to rescue their friends and families in comedies filled with music, heart and hair-raising adventures. The franchise also includes two holiday television specials titled Trolls Holliday and Trolls: Holiday in Harmony, and two animated series: Trolls: The Beat Goes On! And Trolls: TrollsTopia. Some of the characters and character names made famous by the DreamWorks Trolls franchise include:

Copyrighted works associated with the DreamWorks Trolls franchise are registered with the United States Copyright Office. The registrations include but are not limited to: “Trolls Style Guide” (Reg. No. TXu001989324), “Trolls.” (Reg. No. PA0002049314), “Trolls World Tour.” (Reg. No. PA0002259027), and “Trolls Band Together.” (Reg. No. PA0002443156). Plaintiff has also registered the following trademarks with the United States Patent and Trademark Office:

Registration Number	Trademark
5,210,725
5,370,840
5,973,646
5,196,722 5,196,723 5,187,766 5,187,765 5,073,509	DREAMWORKS TROLLS
6,170,313 6,170,319 6,170,320 6,170,321 6,170,322	DREAMWORKS TROLLS WORLD TOUR
5,419,011	CUPCAKES AND RAINBOWS
5,242,526	DJ SUKI
5,492,459 5,252,044	FUZZBERT
4,927,692	GOOD LUCK TROLLS
5,311,744	GUY DIAMOND
5,423,930 5,355,560	HUG TIME
5,459,350	LADY GLITTER SPARKLES
6,233,861	STYLIN’ POPPY
6,570,104 7,000,902 6,768,650	TINY DIAMOND
7,414,486 7,361,075	TROLLS BAND TOGETHER

The DreamWorks How to Train Your Dragon franchise started in 2010 with the film How to Train Your Dragon, followed by How to Train Your Dragon 2 (2014) and How to Train Your Dragon: The Hidden World (2019). It follows a young Viking named Hiccup as he becomes a courageous dragon expert and, alongside his friends, fights to save their village and bring peace between humans and dragons. Each film has been nominated for the Academy Award for Best Animated Feature in the year it was released. The franchise also includes several online games and the television series How to Train Your Dragon Homecoming, Dragons: Race to the Edge, and Dragons: The Nine Realms. The first live action film of How To Train Your Dragon is set to be released in theaters on June 13, 2025. Some of the characters and character names made famous by the DreamWorks How to Train Your Dragon franchise include:

Copyrighted works associated with the DreamWorks How to Train Your Dragon franchise are registered with the United States Copyright Office. The registrations include but are not limited to: “HOW TO TRAIN YOUR DRAGON STYLE GUIDE.” (Reg. No. TXu001615634), HOW TO TRAIN YOUR DRAGON (Reg. No. PRE000001626), “HOW TOTRAIN YOUR DRAGON 2.” (Reg. No. PA0001900229), and “How To Train Your Dragon: The Hidden World.” (Reg. No. PA0002170813). Plaintiff has also registered the following trademarks with the United States Patent and Trademark Office:

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