FRIDA Trademarks
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Brand side: DiProServa Medical AB and Fridababy, LLC
Prosecution Type: Trademark
Representing Firm: GBC – IL, US
Brand introduction:
Plaintiff has amassed a cult-like following among consumers and its Frida Products have been widely recognized and praised by experts, and in the media by the likes of Good Housekeeping, Vogue, People Magazine, Business Insider, Cosmopolitan, The Oprah Network, New York Magazine, USA Today, Parents.com, and was recently named one of Time’s Most Influential Companies on the Time100 Most Influential Companies 2024 list.
Plaintiff incorporates a variety of distinctive marks in the design of its various Frida Products, marketing, and packaging. As a result of its long-standing use, Plaintiff owns common law trademark rights in its trademarks. Many of Plaintiff’s trademarks are also registered with the United States Patent and Trademark Office. Frida Products typically include at least one of its federally registered trademarks. Plaintiff uses its trademarks in connection with the marketing of the Frida Products, including the following federally registered marks, which are collectively referred to as the “FRIDA Trademarks.”
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