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2026 Case ListSM TRADEMARKS
SM TRADEMARKS
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Brand side: SM ENTERTAINMENT CO., Ltd.
Prosecution Type: Trademark
Law Firm: GBC (Greer, Burns & Crain, Ltd) – Illinois – USA
| Prosecution time | Case number | Law firm | Brand | Brand side |
| 11/12/2025 | 25-cv-15072 | GBC | SM Trademarks | SM ENTERTAINMENT CO., Ltd. |
| 10/12/2025 | 25-cv-14970 | GBC | SM Trademarks | SM ENTERTAINMENT CO., Ltd. |
| 09/12/2025 | 25-cv-14897 | GBC | SM Trademarks | SM ENTERTAINMENT CO., Ltd. |
| 08/12/2025 | 25-cv-14833 | GBC | SM Trademarks | SM ENTERTAINMENT CO., Ltd. |
| 05/12/2025 | 25-cv-14784 | GBC | SM Trademarks | SM ENTERTAINMENT CO., Ltd. |
| 04/12/2025 | 25-cv-14754 | GBC | SM Trademarks | SM ENTERTAINMENT CO., Ltd. |
| 03/12/2025 | 25-cv-14698 | GBC | SM Trademarks | SM ENTERTAINMENT CO., Ltd. |
| 25/11/2025 | 25-cv-14420 | GBC | SM Trademarks | SM ENTERTAINMENT CO., Ltd. |
Brand Introduction:
SM ENTERTAINMENT CO., Ltd. is a South Korean music production and distribution company, and is one of the world’s leading music, media, and entertainment companies. Dubbed “The Company that Created K-Pop,” since 1995, Plaintiff has operated as a talent agency, record label, production company and music publishing house. K-Pop is a music subgenre originating from South Korea characterized by pop music fused with rock, hip-hop, and techno, with a focus on visual appeal and performance. Plaintiff created the idol-system central to the K-Pop genre, wherein music and entertainment companies train and support performers, presenting the public with excellent artists and products that fans desire.
Plaintiff has registered the following marks associated with the SM Artists with the United States Patent and Trademark Office:
| Registration Number | Trademark |
| 6,669,599 7,185,478 7,185,479 7,185,480 7,204,275 |
AESPA |
| 7,656,945 | GIRLS ON TOP |
| 5,666,971 | GIRLS’ GENERATION |
| 7,198,436 | GISELLE |
| 7,658,197 | KRUCIALIZE |
| 7,204,284 7,567,999 7,204,285 |
KWANGYA |
| 7,026,586 7,031,674 |
MAX CHANGMIN |
| 6,383,295 | NCT |
| 7,198,435 | NINGNING |
| 7,629,270 6,743,753 |
PINKBLOOD |
| 7,790,124 | RISE&REALIZE RIIZE |
| 5,633,352 | SHINEE |
| 6,997,351 | U-KNOW YUNHO |
| 6,083,801 5,993,384 |
SM NEO CULTURE TECHNOLOGY |
| 5,993,383 | SM NEW CULTURE TECHNOLOGY |
| 6,770,731 | SMCT |
| 7,045,661 | SMCU |
| 7,658,196 | CRUCIALIZE |
Registered but not limited:
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