Made in China
Made in Vietnam
Made in USSQUISHMALLOWS PLUSH TOYS
SQUISHMALLOWS PLUSH TOYS
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Brand Owner: Kelly Toys Holdings, LLC
Prosecution Type: Trademark
Law Firm: GBC (Greer, Burns & Crain, Ltd) – Illinois – USA
| Prosecution time | Case number | Law firm | Brand | Brand side |
| 31/10/2025 | 25-cv-13384 | GBC | SQUISHMALLOWS plush toys | Kelly Toys Holdings, LLC |
| 29/10/2025 | 25-cv-13209 | GBC | SQUISHMALLOWS plush toys | Kelly Toys Holdings, LLC |
| 20/5/2024 | 24-cv-04133 | GBC | SQUISHMALLOWS plush toys | Kelly Toys Holdings, LLC |
| 16/5/2024 | 24-cv-04018 | GBC | SQUISHMALLOWS plush toys | Kelly Toys Holdings, LLC |
| 16/5/2024 | 24-cv-04018 | GBC | SQUISHMALLOWS plush toys | Kelly Toys Holdings, LLC |
| 5/1/2024 | 24-cv-165 | GBC | SQUISHMALLOWS plush toys | Kelly Toys Holdings, LLC |
Brand Introduction:
Kelly Toys is a limited liability company with a principal place of business at 955 Shotgun Road, Sunrise, Florida 33446. Kelly Toys is a subsidiary of Jazwares, LLC. Plaintiff is one of the world’s most influential, leading manufacturers and distributors of high-quality plush toys, consumer products, and gifts, and is known for its bestselling brands, including Squishmallows, Fuzz A Mallows, Hug Mees By Original Squishmallows, Russ, and BumBumz, as well as licensed product partnerships with Disney, Pokémon, Sanrio’s Hello Kitty, and more.
One of the most popular Kelly Toys brands is Squishmallows, a line of loveable plush toys made with a super soft, marshmallow-like texture that come in a variety of sizes from 3.5-inch clip-ons to extra-large 24-inch plush toys. The Squishmallows products have expanded to other styles including, but not limited to, Squishville, Micromallows, Hug Mees, Stackables, Mystery Squad, and Flip A Mallows (collectively, the “Squishmallows Products”). Since their debut in 2017, over 400 million Squishmallows Products have been sold worldwide.
Several of the SQUISHMALLOWS Trademarks are registered with the United States Patent and Trademark Office, a non-exclusive list of which is included below.
| Registration No. | Trademark |
| 6,396,417 6,457,232 6,980,672 7,127,516 7,127,517 |
SQUISHMALLOWS |
| 6,654,108 | SQUISHMALLOWS HUG MEES |
| 6,296,587 6,577,928 |
SQUISHVILLE |
| 6,540,582 | SQUISH-DOOS |
| 6,714,096 | SQUEEZE MALLOWS |
| 6,740,270 | SLEEP A MALLOWS |
| 6,137,521 | FLIP A MALLOWS |
| 7,054,403 | FUZZ A MALLOWS |
| 6,290,504 | MICROMALLOWS |
| 5,962,289 | MYSTERY SQUAD |
| 6,396,414 | SQUISHVILLE BY ORIGINAL SQUISHMALLOWS |
Registered but not limited:
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