VILEBREQUIN PRODUCTS

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Brand side: T.R.B. International SA

Prosecution Type: Trademark

Law Firm: SULLIVAN & CARTER, LLP – Chicago – Illinois – USA

Brand Introduction:

TRB is based in Switzerland and manages worldwide operations for the luxury swimwear and resort-wear brand Vilebrequin. The Vilebrequin brand was created in 1971 in Saint-Tropez by Fred Prysquel, a journalist and automobile enthusiast. Observing that traditional men’s swimwear was restrictive and lacked style, he designed a longer, more comfortable, and brightly colored swimsuit inspired by Californian surfers. He crafted the first prototype using spinnaker sailcloth, a lightweight fabric that dries quickly. This innovation immediately set Vilebrequin apart and anchored the brand in the relaxed yet refined spirit of the French Riviera. USDC IN/ND case 2:26-cv-00275-JEM document 1 filed 06/17/26 page 5 of 17 6 TRB expanded the Vilebrequin brand rapidly from the 1980s-2000s, diversifying product lines, increasing brand presence in major international cities, and evolving into a global comprehensive luxury beachwear house through its core tenets centered on craftsmanship, high- quality fabrics, vibrant prints, and Mediterranean elegance. Today, it is internationally recognized as one of the leading luxury swimwear brands, operating approximately 200 stores, and having around 880 points of sale across its flagship stores, franchises, luxury department stores, and resort partnerships. TRB also maintains a strong international e-commerce platform to ensure global accessibility. TRB owns the exclusive rights to develop, manufacture, distribute, license, sell, promote and otherwise exploit goods and services of every kind and nature covered by and utilizing the VBQ Trademarks throughout the world in perpetuity. This includes VBQ branded products such as clothing, namely, tank tops, Bermuda tops, shirts, polo shirts, t-shirts, trousers, dresses, shorts, swimwear, including bathing suits, bathing shorts, and bathing trunks; footwear; headgear; hats and caps, etc. (collectively, “VBQ Products”). VBQ Products feature at least one of the VBQ Trademarks. The VBQ Trademarks are registered with the United States Patent and Trademark Office on the Principal Register. They are inherently distinctive; valid; subsisting; and in full force and effect. They have been used widely, exclusively and continuously in connection with VBQ Products such that consumers identify Plaintiff as the source or origin of those goods, making the VBQ Trademarks famous marks as defined in 15 U.S.C. §1125. All but one are incontestable and evidence Plaintiff’s exclusive rights to use the VBQ Trademarks pursuant to 15 U.S.C. §1115. TRB owns the exclusive rights to develop, manufacture, distribute, license, sell, promote, and otherwise exploit VBQ Products of every kind and nature using, or associated with, USDC IN/ND case 2:26-cv-00275-JEM document 1 filed 06/17/26 page…

Registered but not limited:

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