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2026 Case ListTHE CURE BAND
THE CURE BAND
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Brand side: Merch Traffic, LLC
Prosecution Type: Trademark
Law Firm: GBC (Greer, Burns & Crain, Ltd) – Chicago – IL – USA
| Prosecution time | Case number | Law firm | Brand | Brand side |
| 19/08/2025 | 25-cv-09878 | GBC | The Cure Band | Merch Traffic, LLC |
| 29/01/2025 | 25-cv-00971 | GBC | The Cure Band | Merch Traffic, LLC |
| 23/8/2023 | 23-cv-5946 | GBC | The Cure Band | Robert Smith |
| 18/8/2023 | 23-cv-5676 | GBC | The Cure Band | Robert Smith |
| 15/8/2023 | 23-cv-5542 | GBC | The Cure Band | Robert Smith |
Brand Introduction:
Plaintiff Merch Traffic, LLC is a Delaware company with its headquarters in New York, New York. Plaintiff operates as a merchandiser, merchandise license agent, and intellectual property enforcement agent with regards to infringing merchandise for the band The Cure. Plaintiff is the exclusive licensee for The Cure branded merchandise in the United States.
The Cure is an English rock band that formed in 1978 in West Sussex. The Cure’s sound has consistently evolved throughout the years where the band was considered new wave at its inception, but then had significant influence on the gothic rock subculture in the early 1980s. By the mid-1980s, The Cure expressed a greater pop sensibility with albums such as Disintegration and Wish, which resulted in the band garnering worldwide mainstream success.
As a result of long-standing use, The Cure owns common law trademark rights in The Cure trademark. Robert Smith, the co-founder and lead vocalist of The Cure, has also registered his THE CURE trademark with the United States Patent and Trademark Office. Plaintiff is the exclusive licensee of The Cure branded merchandise in the United States and is authorized by Robert Smith to enforce his rights in THE CURE trademark, including the following registered mark which is referred to as “THE CURE Trademark.”
| REGISTRATION NUMBER | REGISTERED TRADEMARK |
| 4,476,916 | THE CURE |
Registered but not limited:
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