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2026 Case ListALO
ALO
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Brand side: ALO, LLC
Prosecution Type: Trademark
Law Firm: GBC (Greer, Burns & Crain, Ltd) – Chicago – Illinois – USA
| Prosecution time | Case number | Law firm | Brand | Brand side |
| 04/06/2026 | 26-cv-06651 | GBC | ALO | ALO, LLC |
| 20/02/2026 | 26-cv-01928 | GBC | ALO | ALO, LLC |
| 10/12/2025 | 25-cv-14976 | GBC | ALO | ALO, LLC |
| 09/12/2025 | 25-cv-14879 | GBC | ALO | ALO, LLC |
Brand Introduction:
Alo is a limited liability company organized and existing under the laws of California with an office and principal place of business at 9830 Wilshire Blvd., Beverly Hills, California.
Founded in 2007 by Marco DeGeorge and Danny Harris, Alo is a yoga-inspired premium apparel company that creates technologically advanced and unique yoga apparel and accessories. Alo sells many high-quality products, including, but not limited to, clothing and apparel such as shirts, jackets, sweat pants, yoga pants, tank tops, sweatshirts, sports bras, shorts, caps, shoes, and headbands, as well as products other than clothing such as yoga mats, bags, skincare, haircare, body care, and accessories, and also provides branded retail store services, including over the Internet, to carefully control customer experiences and further enhance the appeal of the Alo brand (these and other genuine Alo branded products are collectively referred to herein as the “Alo Products”). While Alo has its roots in yoga, Alo Products are increasingly used for other athletic and casual lifestyle pursuits, such as running, tennis, basketball, and general fitness. Alo has partnered with famous athletes, celebrities, and influencers to enhance Alo brand awareness. Some of its famous campaigns include Kendall Jenner, Jimmy Butler, Joe Burrow, and Jisoo. Alo Products takes the style of the street into the studio, integrating high-performance functionality with fashion forward design. Alo’s history of combining performance and style distinctly positions Alo to address the needs of athletes, as well as a growing core of consumers who desire everyday casual wear that is consistent with their active lifestyles.
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