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2026 Case ListMESSI
MESSI
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Brand side: Lionel Andres Messi Cuccittini and LMGM, S.L.U.
Prosecution Type: Trademark
Law Firm: Boies Schiller Flexner LLP – New York – NY – USA
| Prosecution time | Case number | Law firm | Brand | Brand side |
| 25/03/2026 | 26-cv-02468 | Boies Schiller Flexner LLP | MESSI | Lionel Andres Messi Cuccittini and LMGM, S.L.U. |
| 25/03/2026 | 26-cv-02466 | Boies Schiller Flexner LLP | MESSI | Lionel Andres Messi Cuccitinni and LMGM, SLU |
Brand Introduction:
Plaintiff MESSI is an individual with dual Argentine and Spanish citizenship currently domiciled in the United States. Plaintiff LMGM is a sociedad limitada unipersonal organized under the laws of the Principality of Andorra with its principal place of business in Escaldes-Engordany, Andorra.
MESSI is a world-famous soccer player and the most decorated soccer player in history, with 48 team trophies, including the 2022 World Cup. Through MESSI’s success and fame, he is consistently regarded as one of the greatest soccer players in the history of the sport, resulting in his personal brand exploding in popularity each year. In 2025 alone, approximately 1.3 million of MESSI’s jerseys were sold worldwide.MESSI’s ability to boost sales and customer traction has been coined “The Messi Effect” and “Messi Mania.” That ability was showcased when his transfer to Inter Miami CF increased the Miami-based soccer team’s global Google searches by 1,200%, and searches for MESSI collectables—spanning trading cards and memorabilia—increased 75% globally on websites such as eBay. Online retailer Soccer.com also noted it sold half a year’s worth of MESSI-printed jerseys in just one day after his transfer.
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