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2026 Case ListTAG HEUER TRADEMARKS
TAG HEUER TRADEMARKS
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Brand side: LVMH Swiss Manufactures SA
Prosecution Type: Trademark
Law Firm: NIXON PEABODY LLP – Glenview – Illinois – USA
| Prosecution time | Case number | Law firm | Brand | Brand side |
| 20/08/2025 | 25-cv-09928 | NIXON PEABODY LLP | TAG Heuer Trademarks | LVMH Swiss Manufactures SA |
| 29/07/2025 | 25-cv-08867 | NIXON PEABODY LLP | TAG Heuer Trademarks | LVMH Swiss Manufactures SA |
Brand Introduction:
TAG Heuer is organized and existing under the laws of Switzerland with its principal place of business in La Chaux de Fonds, Switzerland. TAG Heuer is a world-famous luxury brand, founded in 1860 by Edouard Heuer. Plaintiff is engaged in the manufacture, sale and distribution of prestigious, high- quality, luxury, mechanical and electronic watches (collectively, the “TAG Heuer Products”). The TAG Heuer Products prominently display Plaintiff’s famous internationally recognized and federally registered trademarks. In 1999, TAG Heuer became a part of the Louis Vuitton Moet Hennessy (LVMH) group.
| REGISTRATION NUMBER | REGISTERED TRADEMARK | REGISTRATION DATE |
| 2,281,436 | TAG HEUER | September 28, 1999 |
| 5,202,283 | TAG HEUER | May 16, 2017 |
| 2,407,950 | TAG HEUER LINK | November 28, 2000 |
| 3,569,070 | HEUER | February 3, 2009 |
| 4,868,760 | TAG | December 15, 2015 |
| 1,435,463 | FORMULA 1 | April 7, 1987 |
| 3,046,300 | AQUARACER | January 17, 2006 |
Registered but not limited:
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